I sit at the intersection of data, AI, and product — technical enough to architect with engineers, analytical enough to back every decision with numbers, and human enough to never lose sight of the user.
Manual processing was the core bottleneck on Jinee's three-sided compliance platform — clients had to rely on internal teams for every workflow step, creating delays and scaling problems. I identified this as both a retention risk and a product opportunity, then co-authored the full technical architecture with ML engineering to replace human-in-the-loop steps with a GenAI assistant.
The platform lacked a systematic way to identify and re-engage high-intent users. I built the product instrumentation layer from scratch, then designed SQL-based cohort models that segmented users by behavior signals — feeding directly into a personalization framework that surfaced the right content and prompts at the right moment.
No formal experimentation culture existed. I designed and led a multi-variable A/B framework that ran tests across three high-stakes workflows simultaneously — billing, risk, and compliance — without them interfering with each other. The goal wasn't just to optimize individual steps, but to identify leading indicators that predicted long-term retention.
PMs drown in raw metric dumps and spend too much time manually synthesizing data into something stakeholders can act on. I built Pulse — a working AI-powered tool that takes raw product data (funnels, A/B results, churn reports, user feedback) and instantly surfaces risks, opportunities, and next actions in PM-grade format. Built entirely end-to-end as a live demo.